Every true Old Man of the Sea (or lakes, or rivers...) knows that anise essential oil (a.k.a. black licorice) is the magic trick to attract fishes galore! It effectively hides human scent and is an aphrodisiac to fish! The poor things get one whiff and fall right onto your hook! No fish story! I've known customers who not only wash their hands in it, but their bait as well! This is also a great soap for hikers/hunters who want to be one-with-nature; hiding their human scent. Kids love it too, for it's licorice scent!